Yahoo’s New Long Game: Contextual Search

For instance, a normal search for sushi might turn up a Wikipedia page or various websites about sushi. If one were to look up sushi from a phone through a contextualized mobile search, it could conceivably return nearby sushi restaurants with review, advertisements and coupons.

The reason for Mayer to get excited is twofold: Nobody has yet mastered contextual search and it has the possibility of generating a ton of revenue.

via Yahoo’s New Long Game: Contextual Search.

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